Program

Here is the final program!

 

July 4th 2016

8:30 - 9:15

Welcome reception and participant registration

9:15 - 9:30

Opening speech

9:30-10:50

Competitive Papers: Session 1

10:50 - 11:10

Coffee break

11:10 - 12:30

Competitive Papers: Session 2

12:30 - 13:15

Key note speech 1

1:15 - 2:30

Lunch

2:30 - 3:50

Developmental papers: Session 1 (parallel session)

 

Developmental papers: Session 2 (parallel session)

3:50 - 4:10

Coffee break

4:10 - 5:30

Special Session 1

08:00

Gala Dinner

   

 

July 5th 2016

9:00 - 10:20

Competitive Papers: Session 3

10:20 - 10:40

Coffee break

10:40 - 12:00

Competitive Papers: Session 4

12:00 - 1:15

Lunch + Key note speech 2

1:15 - 2:35

Developmental papers: Session 3 (parallel session)

 

Developmental papers: Session 4 (parallel session)

2:35 - 2:55

Coffee break

2:55 - 4:15

Special Session 2

4.15 - 6:00

Visit to the Pere Lachaise artists' cemetery

   

 

July 6th 2016

9:30-10:50

Developmental papers: Session 5

10:50 - 11:10

Coffee break

11:10 - 12:30

Special Session 3

12:30 - 13:00

Closing speech and CMC special issue

 

Leaving for CCT Lille

 

 

 

 

 

July 4th 2016

 
     
8:30 - 9:15 Welcome reception and participant registration  
     
9:15 - 9:30 Opening speech  
     
9:30-10:50 Competitive Papers: Session 1  
  Visual Culture, Power, and Stereotyping  
  Session Chair: Benedetta Cappellini*  
  Advertising Power, or the Power of Advertising: The relationship between empowerment and objectification in contemporary beauty advertisements Amelia Couture & Kristen Harrison
  Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising Daniela Pirani, Benedetta Cappellini & Vicki Harman
  Visual Representation of Multiracial Women Robert L. Harrison, Kevin Thomas & Samantha Cross
  Women on the Front Pages of the Croatian Daily Newspapers: Rarely Present and Often Depicted Stereotypically Dunja Majstorović & Gordana Vilović
     
10:50 - 11:10 Coffee break  
11:10 - 12:30 Competitive Papers: Session 2  
  Marketized Gender and Gendered Markets  
  Session Chair: Diego Rinallo*  
  Packaging Gender and Gendering Packages: Marketing Artifacts at Work Magdalena Petersson McIntyre & Christian Fuentes
  Women’s Body Image, Public Self-Consciousness and Value of Health-Enhancing Foods: A Persona-Based Approach Aina Ravoniarison
  Should I be fashionable, stylish, or both? Consumption, Consumer Meanings, and Identity Construction across Gender Shipra Gupta
  Warm or Competent? Effects of Mortality Salience on Consumer Attitude Towards Gender-Stereotyped Products William Leung
     
12:30 - 1:15 Keynote speech 1: Lynne Segal*  
  Forever Young: Cruel Optimism in the Targeting of Elderly Consumers  
     
1:15 - 2:30 Lunch  
     
2:30 - 3:50 Developmental papers: Session 1 (parallel session)  
  Transmitting versus Deconstructing Gender  
  Session Chair: Lorna Stevens*  
  Gender, Embodiment and Spectacular Performances: David Bowie and the Masquerade of Glamour Lorna Stevens & Benedetta Cappellini
 

 

 

 

 

Trying to Be Cool/KAWAII: The Glocalization of Gender Identities in Contemporary Vietnam

Nhat Nguyen Nguyen & Nil Ozcaglar-Toulouse
  Deconstructing and Reconstructing Gender through Crossplay Anastasia Seregina
  Gendered Transmission in Consumption: Moroccan Woman and Cooking Driouich Hanane, Fosse-Gomez Marie-Hélène & Sadiki Abdellatif
     
  Developmental papers: Session 2 (parallel session)  
  Developing, Branding, and Representing Gendered Objects  
  Session Chair: Diane Scaraboto*  
  “What is ‘woman’?” Ideas of sex and gender in developing and marketing a menstrual cycle tracker Riikka Murto
  ”Shapeware or Nothing to Wear”: An Object-Centered Analysis of Intersecting Assemblages Maria Carolina Zanette & Diane Scaraboto
  Gendered Advertising: The Use of Embodied Cognition to Buffer Its Effects and Boost its Effectiveness Magdalena Zawisza, Aleksandra Szymków-Sudziarska, Agnieszka Golec & Emily McKendrick
  Brand Gender, Brand Stereotypes and Consumer Responses Xian Liu, Helena Maria Lischka & Peter Kenning
     
3:50 - 4:10 Coffee break  
     
4:10 - 5:30 Special Session 1  
  Fourth Wave Feminism? A Game of Cat’s Cradle  
  Session Co-Chairs: Olgat Kravets & Pauline Maclaran*  
  Challenging the Postfeminist Mystique: The Emergence of Feminism’s Fourth Wave and Its Materialisation Through Consumption Olga Kravets, Pauline Maclaran & Andreas Chatzidakis
  Dazed Magazine, Fourth Wave Feminism, and the Return of the Politicised Female Body Lorna Stevens & Saorla Houston
  #freethenipple – Embodied Resistance in the Fourth-Wave Feminist Movement Maggie Matich, Rachel Ashman & Elizabeth Parsons
  A ‘Post’ Post Feminism: The Utopian Possibilities of a Fourth Wave of Feminism and its Intersections with the Continued Dominance of a Tyrannical  Consumer Capitalism Tracey Welchie
     
08:00 Gala Dinner (upon reservation)  
  Le Square Gardette: http://www.squaregardette.fr/  

 

 

 

 

July 5th 2016

     
9:00 - 10:20 Competitive Papers: Session 3  
  Mothers and Fathers Reloaded  
  Session Chair: Jacob Östberg*  
  Performing 'Mamá Profesión Colegio': Managing Divergent Gender Expectations in a Host School System Luciana A. Gil, Flavia Cardoso, Pilar Rojas Gaviria & Daiane Scaraboto
  Everyday Life as a Single Father: A Diary Study of Mothering as Practiced by Swedish Single Fathers Susanna Molander
  The New Ideal of Involved Fatherhood – The Nordic Model: A Critical Visual Analysis Susanna Molander, Ingeborg Astrid Kleppe & Jacob Östberg
  Mothers and Discourses about Family Dinners: Insights into Changing Roles in Consumption Practices Céline Del Bucchia & Lisa Peñaloza
     
10:20 - 10:40 Coffee break  
     
10:40 - 12:00 Competitive Papers: Session 4  
  Gender Politics  
  Session Chair: Lisa Peñaloza*  
  The Multicultural LGBT Consumer: A Meaning-Based Model of Multicultural Media Experience Stephanie O’Donohoe & Ana-Isabel Nölke
  The Challenge of Polysemic Identities: Bisexual and Queer Women Respond to LGBTQ Advertisements Abigail Nappier Cherup, Xin Zhao & Jim Gentry
  Disciplining Mothers: A Foucauldian Approach to Unpacking Power and Classed Resistance in Children’s Packed Lunches Benedetta Cappellini & Vicki Harman
  Illegitimate Identity, Illegitimate Markets: Idelogical Contradictions and the Prevention of the Emergenze of a Plus-Size Fashion Market Maria Carolina Zanette & Eliane P. Zamith Brito
     
12:00 - 1:15 Keynote speech 2 (over lunch): Barbara Casavecchia*  
  Mommy Dearest: Representations and Stereotypes of Motherhood  
     
1:15 - 2:35 Developmental papers: Session 3 (parallel session)  
  An Intersectional Appraisal of Gender  
  Session Chair: Susanna Molander*  
  Using Intersectionality to Understand the Nuances of LGBT Consumer’s Gendered Understandings of Place Jack Coffin, Emma Banister & Anna Goatman
  Intersectionality in Political Marketing Minita Sanghvi & Alexis Cantor
  Discourses in Popular Culture and Emerging Intersectionality of Gender Nivedita Bhanja
  Avoiding “Ratchetness”: Utilizing Intersectionality to Understand Middle-Class Black Female Consumers’ Uses of Apparel in Communicating Social Identities Angelica Morris, Kevin Thomas & LeeAnn Kahlor
     
  Developmental papers: Session 4 (parallel session)  
  Femininity and Masculinity across Time and Space  
  Session Chair: Andrea Davies*  
  Understanding Female Responses to the Workplace Marketing of Pensions Kitty Shaw
 

 

 

 

 

Menopause and the Market: Understanding the Transitions to Post-Menopause through the Lives of Professional Women

Shona Bettany, Andrea Davies & Sylvia Snijders
  Can Men Mother? Employed Men’s Experiences of Shared Parental Leave and Conceptions of Fatherhood Emma Banister & Ben Kerrane
  How Spas as Social Spaces Shape Men’s Identities and Their Consumption Norms Edita Petrylaite
     
2:35 - 2:55 Coffee break  
     
2:55 - 4:15 Special Session 2  
  Transforming the Study and Resolution of Gender Injustices: An Exploration of a Proposed Integrative Framework  
  Session Co-Chairs: Laurel Steinfield, Catherine A. Coleman & Wendy Hein*  
  A Framework for Assessing Sites of Gender (In)justices and an Application to ‘Family Planning’ Interventions in Uganda Laurel Steinfield
  Gender Injustice in Advertising Institutions Catherine A. Coleman & Linda Tuncay Zayer
  Gender Injustices and Men and Masculinities: A Transformative Approach Wendy Hein, Jon Littlefield & Nacima Ourahmoune
     
4.15 - 6:00 Visit to the Pere Lachaise artists' cemetery  
  Guided tour with Charlotte Foucher Zarmanian*  

 

 

 

 

 

July 6th 2016

     
9:30-10:50 Developmental papers: Session 5  
  Digital Gender  
  Session Chair: Anastasia Thyroff*  
  “Would You Comment on My Dowry, Please?” The Performance of Femininity in Turkish Online Communities Alev Kuruoğlu & Gülay Taltekin
  Keyboard Warriors and their Pursuit of Heroic Collecting: Online Gendered Behaviours Navdeep Athwal
  Struggling with Gender in the Market for Smartphones: A Situated Consideration of the ‘Gender Effect’ in a Sustainability-oriented Brand Community  Frithiof Svenson & Franziska Haucke
  User-Gendered Content? Evaluating the  Rhetoric of Online Fertility Marketing Discourses Jennifer Takhar & Kelly Pemberton
     
10:50 - 11:10 Coffee break  
     
11:10 - 12:30 Special Session 3  
  Gender Tensions in Digital Spaces: Theories, Methodologies, Visuals and Politics  
  Session Co-Chairs: Wendy Hein, Joonas Rokka & Shelagh Ferguson*
  Videographic and Visual Methods for Studying Gendered Becomings Shelagh Ferguson, Joonas Rokka & Wendy Hein
  #Gamergate: Gender Violence and On-line Threats Shelagh Ferguson
  ‘I’ Am Not a Feminist Because…: A Critical Discourse Analysis of Two Social Media Feminism Campaigns Ana-Isabel Nölke, Aliette Lambert,  James Fitchett & Wendy Hein
     
12:30 - 13:00 Closing speech and CMC special issue  
     
  Leaving for CCT Lille